"Public relations"

"Almaty Management University" conducts training of specialists in the educational program of the specialty "5B051400 – Public relations" on the basis of the state license of the Ministry of Education and Science of the Republic of Kazakhstan.

Profile subjects:

• Language and style of mass communication
• PR in social networks
• PR in financial organizations and start-up projects
• Speech Writing
• Anti-crisis PR
• Consulting in PR
• Manipulative communications
• Fundamentals of PR communications
• Political advertising
• Legal aspects of advertising activities
• PR-security system for the brand

 PR specialist

• Fluent in principles of ethics and business communication;
• has skills of oratory, critical thinking, logic and argumentation theory, PR tools (writing articles, press releases, blogging, etc.);
• knows advertising technologies and image building technologies;
• can use modern telecommunication technologies in PR;
• has the skills to conduct sociological and marketing research;
• develops an information strategy, media planning.

 Graduates of this specialty work

• specialists in public relations;
• producers;
• press-secretaries, press-attachés, referents;
• image-makers;
• consultants and image experts;
• specialists in external / internal communications, crisis communications, organization of events;
• smm-managers;
• advertising managers, brand managers;
• public authorities.

Specialty "Public relations"

Cipher - 5B051400

Academic degree: Bachelor of Economics and Business

Languages ​​of instruction: Russian