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Code of the specialty: 6М051100

Duration :

Core direction – 1-1. 5 years;

Scientific and pedagogical direction – 2 years.


Training of master students in the specialty 6M051100 « Marketing» is carried out according to a modular educational program. Master program at AlmaU in the specialty « Marketing» " is aimed to train highly qualified specialists, able to form ideas about modern theoretical and practical problems of marketing, management, economics and business.


The education program is focused on training of specialists, effectively solving marketing tasks, able to find innovative solutions to ensure competitiveness, successful and sustainable development of the company. The master's program allows you to update and expand knowledge, improve your professional level and obtain additional analytical and research competences.


Much attention is paid to studying the development of the market of goods and services in Kazakhstan, advertising, promotion strategies of goods and services on the market and much more.

Core subjects and teachers

After completing the whole course of study graduates are awarded the academic degree:


  • Core study - Master of economics and business, specialty «6М051100- Marketing»;
  • Scientific and pedagogical study - Master of economic sciences, specialty «6М051100-Marketing».


 Pre-requisites of the specialty 6М051100 «Marketing». When entering the program 6М051100 «Marketing» applicants must undergo pre-requisites:


  1. Marketing (3 credits);
  2. Marketing research (3 credits);
  3. Marketing management (3 credits).


EI "Almaty Management University" provides the opportunity to take these courses before the program classes start.


 Download the program of the entrance examination on the specialty 6М051100 - "Marketing"

 Download the program of the entrance examination on the specialty 6М051100 - "Marketing" (English)