almau - Marketing

Academic degree: Bachelor of Economics and Business

For international students - based on the interview

For kazakh citizens - based on the results of UNT

Elective subjects on UNT:

After school — Mathematics, Geography

After college — Basics of economics, Marketing

Form and duration of studies:

Full-time (after school) – 3 years

On the basis of T&PE (College) full–time – 2 years

Remote-distance (after College) – 2 years

Description of the specialty. EI "Almaty Management University" provides specialists training on the educational program of the specialties 5B051100 "Marketing" on the basis of the state license of MES RK №14008551 dated 11.06.2014.

Educational process, the educational program of the specialties 5B051100 "Marketing", is organized as per the credit technology of training.

Trajectories
«Social Media Marketing»	«Neuromarketing»
This is the promotion of goods and services in social networks, a modern tool for interacting with the target audience. Studying on this trajectory, students will have the opportunity to acquire the skills of promotion in social networks. In the 3rd year, subject to successful completion of the general exam in search advertising, students will receive a Google Academy certificate.	The trajectory is a set of activities that study the relationship of the human brain to marketing and advertising in particular. The research results allow us to better predict the logic of the consumer, his reaction to stimuli by measuring processes in the brain. This improves the quality of customer service, as well as the effectiveness of marketing. Studying on this trajectory, students will be able to determine the influence of external and internal stimuli on the consumer's decision-making process; conduct neuromarketing research; develop, interpret and test neuromarketing hypotheses for the development and creation of competitive products.

Key disciplines are available here

Advantages of learning.

Educational program of the specialty 5B051100 "Marketing" at University is implemented in two educational trajectories of training students:

1. Social Media Marketing is the promotion of goods and services on social networks, a modern tool for interacting with the target audience. Studying on this trajectory, students will have the opportunity to acquire promotion skills in social networks. On the 3rd course, subject to the successful passing of the general exam on search advertising, students will receive a Google Academy certificate.

2. Entertainment marketing - a type of marketing that is based on the formation of a positive emotional experience with consumers.

International opportunities of this specialty

Currently we have agreements with 140 universities in 35 countries, including:

1. IESEG School of Management – France

2. Geneva School of Business – Switzerland

3. ESC Rennes Business School – France

4. Solbridge International Business School - South Korea

Double major, major and minor programs

Major - this is the main area of student learning, involving in-depth development of the subject, that is, a specialty.

Minor is an additional area of study. Minor can be determined by personal or professional interests that are not directly related to the specialty.

According to the DOUBLE Major program, students of the specialty “Marketing” can receive the second equivalent specialty “Management” in just 4 years of study. This program is being implemented with partner universities.

Employment

Field of graduates' activity:

marketing manager
marketer analyst
SMM specialist
brand-manager
trade marketer
marketer designer

Our graduates of the specialty 5B051100 "Marketing" work for companies such as:

1. Air Astana

2. Bayer Kaz

3. Kcell

4. Danone

5. Nilson

6. Choco family

7. Samsung

8. MARS

9. Phillip Morris Kazakhstan

10. JTI

11. Coca-Cola

12. BURGER KING KAZAKHSTAN

13. The Ritz-Carlton Hotel