8 727 313 30 90
8 727 313 30 93

Marketing

Specialty: 6D051100 - «Marketing»       
Academic degree: Doctor of philosophy (PhD)
Form of study: full-time
Duration of study: at least three years
Language of instruction: Russian

 

Content of the educational program: 

Module name

Volume

Semester

 

Module components

KZ

ECTS

Discipline name/ prof. practice etc.

Discipline cycle

ОК/ВК

Form of control

Chair

Module-1 Research

3

5

1

Methodology of marketing research

БД

OK

Exam

М&М

3

5

1

Modeling and forecasting of economic processes  / Econometric modeling

БД

КВ

Exam

Module -2 Management

3

 

 

5

 

 

1

 

 

Innovative marketing/ Innovative marketing strategies

ПД

 

 

КВ

 

 

Exam 

 

М&М

3

5

1

Analytical marketing / Technology of market analysis

ПД

 

КВ

Exam

М&М

Module -3

Personality

3

 

5

 

1

 

Leadership and career building / Leadership and team building

ПД

 

КВ

 

Exam 

М&М

3

5

1

Marketing partnership reletions / Integrated marketing communications

ПД

КВ

Exam

М&М

Module -4 Professional ptactice

2

 

8

 

4

 

Practice research

ДВО

 

 

Report defense

М&М

3

3

3

Practice pedagogical

ДВО

 

Report defense

М&М

Module -5

Scientific research

50

200

1-6

Research work of doctoral students, including their doctoral dissertation.

ДВО

 

Doctoral dissertation

М&М

Module -6

Final attestation

1

4

6

Complex examination

ДВО

 

Exam

М&М

4

16

6

Design and defense of dissertation

ДВО

Doctoral dissertation defense

 

 

Entrance prerequisites:

  1. History and philosophy of science (2 credits)
  2. Pedagogy (2 credits)
  3. Strategic marketing (2 credits)
  4. Marketing management (2 credits)
.