"Marketing"

"Almaty Management University" conducts training of specialists in the educational program of the specialty "6B04114 - Marketing" on the basis of the state license of the Ministry of Education and Science of the Republic of Kazakhstan.

Graduates of this specialty work:

• specialists of marketing services of enterprises and companies;
• managers for a group of products and brands;
• Sales managers;
• analysts in research departments, agencies and consulting companies;
• Specialists in advertising or communication agencies;
• brand managers;
• Customer service managers;

 Marketers

• conduct serious analytical and research work,
• study the needs of potential consumers and the behavior of competitors in the market;
• Manage demand;
• develop goods and services, set prices on them;
• are engaged in advertising and promotion;
• engage in strategic, economic and operational planning.

  Core subjects:

• Basics of marketing
• Sales management
• Advertising of goods and services
• Marketing management
• Strategic marketing
• Examination of goods and services
• International Marketing
• Industrial marketing
• Marketing research

 Employment Opportunity:

• companies of all industries, services, high technologies;
• special marketing, research companies;
• marketing communications agencies;
• advertising agencies;
• consulting firms.

Specialty "Marketing"

Cipher - 6B04114 

Academic degree: Bachelor of Economics and Business

Languages ​​of instruction: Russian