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"Marketing"
"Almaty Management University" conducts training of specialists in the educational program of the specialty "6B04114 - Marketing" on the basis of the state license of the Ministry of Education and Science of the Republic of Kazakhstan.
Graduates of this specialty work:
- specialists of marketing services of enterprises and companies;
- managers for a group of products and brands;
- Sales managers;
- analysts in research departments, agencies and consulting companies;
- Specialists in advertising or communication agencies;
- brand managers;
- Customer service managers;
Marketers
- conduct serious analytical and research work,
- study the needs of potential consumers and the behavior of competitors in the market;
- Manage demand;
- develop goods and services, set prices on them;
- are engaged in advertising and promotion;
- engage in strategic, economic and operational planning.
Core subjects:
- Basics of marketing
- Sales management
- Advertising of goods and services
- Marketing management
- Strategic marketing
- Examination of goods and services
- International Marketing
- Industrial marketing
- Marketing research
Employment Opportunity:
- companies of all industries, services, high technologies;
- special marketing, research companies;
- marketing communications agencies;
- advertising agencies;
- consulting firms.
Specialty "Marketing"
Cipher - 6B04114
Academic degree: Bachelor of Economics and Business
Languages of instruction: Russian